Can 3D save Hollywood?
Hollywood is in need of a financial Superhero. Box office revenues and ticket sales have been flat the last three years while DVD sales decline and costs continue to soar. In fact, major studio releases now average $78 million to produce and $40 m. to market. Studios are reacting by playing it safe creatively. In the last twelve months, 17 of the top 23 grossing films were sequels. More worrisome is the abrupt decline of DVD sales and the painfully slow adoption of Blu-Ray. In the length of time it took the DVD to reach 20 percent penetration, Blu-Ray has attained a measly 6%. With improvements in the quality of the 3D viewing experience and a proven track-record of bringing in higher revenues, the buzz around Tinseltown is that 3D could be an industry windfall. But will this save Hollywood? That answer will be heard loud and clear this Christmas when James Cameron's 3D epic "Avatar" hits theaters. With an estimated production budget of $350 m., if this film achieves the success of his last release (Titanic), Hollywood will have found its next Superhero: 3D. Pot-smoking, lesbian dolls conquer Hollywood
While no one in Hollywood would ever admit to reading the Bible, most in the TV industry are likely to wholeheartedly agree with Ecclesiastes 1:9, "what has been done will be done again; there is nothing new under the sun." Decades before American Idol, Law & Order or The Hills dominated the airwaves, TV was awash in talent shows, procedurals and catfights. To find a really fresh format, DigiTALE Productions and Disney have reached back to a format that predates even television - playing with dolls. Disney and DigiTALE Productions would like you to say "Bobdammit" to a new episodic web series, THE STONES. Think Barbie meets American Pie. |
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